Search Engine Optimization Tricks For Your Facebook Fan Page

Oct.17, 2010 in Internet

If you want to get a lot of exposure for your brand, you would be smart to use Facebook due to just how many people are on Facebook these days. There are many different ways to promote your fan page and get visitors to it, but you should be smart enough to use the most effective way. If you optimize your Facebook fan page for the search engines, you’ll soon see lots of targeted traffic coming to your page and you won’t have to pay for any of it. The great news is that few pages are ever optimized and so you’ll be able to pass up all those other pages. If you use the following three tips for optimizing your Facebook fan page, you’ll get more traffic and fans in no time.

The first thing you need to make sure of is that your Facebook fan page name and your brand name are the same. In other words, you have to make sure you’re choosing the best name when creating your fan page. The name should have to do with your industry, what you do, and what your overall goals are. This is why your brand name will always do, as you don’t want be seen as a scammer by having a lot of vague keywords and phrases in your name. One other thing you need to keep in mind when naming your page is that you shouldn’t change it once you’ve set it. When you name your page, Google uses this information to place it in the serps, and if you change your name, you will likely change your page’s positioning. This happens because Google uses the titles of pages to determine what that content is about and places it accordingly, and if you change anything you are going to find your page starting all over from square one.

There are certain default spaces where your readers can land, which you will find as soon as you start building your page. Other than links, information and the well, these areas provide few alternatives. This issue, however, can be overcome with the use of FBML, an application that allows users to add in more tabs that can be filled with content that is more optimize. Thus, you can set up a larger number of boxes with additional text, images and links. This will provide you with a benefit as your content score goes up. How does this benefit your page SEO wise? There is a better chance of getting Google to notice your fan page.

Lastly, show gratitude and thank all the fans that join up with you. When somebody visits your page through the search engines and becomes your fan, thank them right there and then. You can even show more courtesy by returning the favor with a free coupon or an e-book. Don’t forget to attach a quick “thank you” message along.

In summary, from the above article we come to understand that increasing your fan page’s visibility through the search engines is an easy way to reach out to your target audience. This will not only get more people to see your page, but it will also build your brand without having to do very much.

Naturally marketing Facebook and other web pages with your very own blog is very powerful as well. If you want some guidance getting started with developing a blog the proper way, look into Blog Blueprint Review to get a easy way to make it big with running a blog.