How Important is Page Rank?

May.07, 2010 in Internet

At the turn of the century, Google has worked its way up in the battle of search engine dominance. It has conqured the battle so much, to a point that the word “google” is now a verb, acknowledged by major dictionaries, which pertains to “searching for information”.

Google has somehow managed to wipe out the names of other search engines in the brains of people. Internet marketers have put Google in a pedestal, almost all that matters now is how their websites will rank in the said search engine. Yes, obtaining a high page rank in Google is pretty much what an internet marketer would want for all of their marketed webpages.

Page Rank, or more generally referred to as PR, is an algorithm used by Google to figure the considerable significance of a specific webpage on the internet. The significance is ranked using a numeric value from 0 (least important) to 10 (most important).

Although Google has not, in any way, said exact information on how their numerous algorithms work as a whole, a lot of Search Engine Optimization (SEO) specialists have their own theories as to how to get a high Google Page Rank. Nonetheless, one of the hard facts is the influence of backlinks. In Google’s very own webpage, it says that, “webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

It is important to note that Internet Marketing Service is caluclated for each webpage, not on the basis of a whole website. One good backlink to a certain webpage can most probably be counted as “1 vote”, and can assist in garnering a desired page rank. Google comes up with a webpage’s Page Rank by summing up all of the “votes” through interactive algorithm.

Page Rank is one of the instruments that Google uses in determining their Search Engine Ranking Positions (SERP’s). Again, let it be known that this process is only one of the several basis of Google for overall ranking.

Page Rank has almost no importance to the normal internet surfer. Usually, only search engine optimizers understand the significance of this algorithm, and they must install the Page Rank Toolbar in order to know the figures.

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