Do you know the definition of Marketing?

In general, most people have a wrong notion about the term marketing.At the very least, some would be right or be on the right track, but still give an answer that’s incomplete.According to most people, marketing is only about promotion or advertisement.Marketing is all about making your good and service noticeable to the audience and this consist of promotion and advertising.The textbook definition of marketing is much more detailed and to the point.The term marketing can be divided into 4 P’s.Harvard professor coined this term in 1960s saying they are the “marketing mix”.
They are price, product, promotion and placement.Product simply means the product you’re offering an all that it entails like its warrantee, guarantees, etc.Pricing means the process of giving proper price to the product.This can include things besides money, like time and energy.Placement is the distribution of the product… how it gets into the customers’ hands.Which mode of selling you use, whether it is online or retail market, the environment in which you sell your products all add up to form placement of the product.Finally, promotion is how you promote your business including advertising, publicity and various selling philosophies.Consumer goods with reasonable rates can effectively make use of 4 P model of marketing mix.

Products with higher cost require some changes to be done in order to make marketing successful.The terminologies used for marketing services are dissimilar and involves complexity, involving more three Ps in the four main Ps.Important factors which you need to consider while marketing services are customer or people.When it comes to marketing of service every individual that the customers get in touch with is important.This P can also refer to the customers.

Understand the meaning of marketing with Google Cash, by looking at the video given below.

Procedure of offering the service is included in the process.Another important part of marketing services is physical evidence which is usually not taken in to account.This makes up all of the testimonials and case studies that demonstrate how other people liked or were helped by the product|This will comprise of what people liked about your product or how the product helpful to them, this can be in the form of testimonials and case studies|The testimonials and case study which displays the interest of the people towards the product or was the product resourceful for them is included in this|Your service should have good reputation in the market without which no one would fall for your service|This will add more to your product as people who give comment on your services by placing reviews or case studies}.You can understand the importance of services through its benefit as services can never be felt or seen.Web marketing has its own set of 4 Ps, as well.Here, personalization becomes a crucial factor as it allows the customers to create their products. With Google Cash, the customers can learn the ways of creating their own unique products. If your website is interactive, more customers will get attracted towards it.Most of the people do not need to know about is predictive modeling which refers to mathematical formula for sales models.Peer-to-peer is another term which is relatively new to most people.

Social networking and social bookmarking are two prime examples of this.In order to market online successfully, you can use peer to peer or word of mouth property.

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