Incorporating Tell A Friend Php Script in an Email Marketing Campaign

May.26, 2009 in Internet

Incorporating tell a friend script in an email marketing campaign can be as simple as using a link as signature in all your outgoing emails. However, this method is severely limited by the number of email messages you send and also by the number of social contacts that you have. By definition, a social contact is someone that you know and also know you. If you simply harvest email addresses and send random emails, it is not considered as viral marketing. It would be otherwise known as spamming. A more effective method of incorporating viral links would be through automated referral system. The auto-generated invitation letters sent to referrals must contain a link to your site.

Ideally, a viral link must directly open the transaction page or the subscription page. This page must itself contain a mandatory referral form to assure the self-perpetuation of the viral marketing campaign. In this manner, a few initial subscribers or customers can potentially refer hundreds or thousand of new visitors in just one setting. The promotional link in the email invitation must also be attractive and prominent enough to be easily noticeable. Multiple links to a single web page may also be contained in the invitation letters. Aside from text links, link graphics may also be used. You can use a php tell a friend to automate this.

The placement, frequency, and design of a viral link in an auto-generated email invitation are just secondary in importance. In order for a link to be considered as truly viral, people must also voluntary endorse it. This can be done easily using atell a friend script and automating the process will even encourage the users to do it. Some viral email marketing campaigns use indirect method of promoting a link. The link itself may not necessarily open to the transaction page or subscription page of a website. It might lead to other more interesting pages such as those containing video presentations, jokes, comic strips or anything that has entertainment value. People tend to voluntarily share links that are interesting, useful, or at least have entertainment value.