A Buzz Marketer’s Secret: The Tell A Friend Software

May.16, 2009 in Internet

Not all people have high social networking potentials. Some people, by virtue of their professions or personal character, have higher social networking potentials. Some people do careers out of creating social networks such as in the case of politicians and sales persons. Building wide and strong social networks is not easy in an offline setting. It requires not only charisma but also skills and significant amount of financial investment. It may take years of nurturing before social networks can be used for political or business purposes. On the other hand, creating social networks and making friends in an online setting is a lot easier and can be dome much faster. This is especially true with the help of tell a friend software.

Using tell a friend software as a marketing tool is an effective way of increasing the probability of success of an online viral marketing campaign. Since viral marketing is dependent on social networks, incorporating automation can improve the speed and reach of a campaign. Marketing automation tools will allow the rapid spread of information in a social network. It can also allow the automatic creation of new leads. The tools will provide convenience not only to the website owner but also to the customers. Incentive schemes can also be incorporated in the referral campaigns to sustain self-propagation.

As a marketing tool, the tell a friend software is a very powerful device that can leverage not only the visitor traffic of your website but also the conversion rate of the visitors. Conversion rate refers to the proportion of visitors who become paying customers or subscribers. Another excellent feature of this software is its ability to monitor the conversion rate of visitors. It can run a full analytics of whole genealogies of visitor referrals. It can also provide reports based on these analytics, thereby allowing the website owner to modify the marketing strategies to increase not only the flow of visitor traffic but also the sales rate.