The Role of Tell a Friend Software in Refer-a-Friend Marketing

May.06, 2009 in Internet

There are several factors or elements that determine the success of a viral marketing strategy such as the Tell a Friend Software. Broad social network is one element that determines the success of this strategy. Humans are sociable creatures. Even hermits and basement-bound computer geeks have made contacts with other people at least once in their life. On average, every person on earth has at least eight to twelve close social contacts which include parents, siblings, friends, classmates, playmates, and workmates.

The great potential of viral mail when it comes to spreading information is a recognized fact. It has the potential of “infecting” large portions of the population within short period of time. This capability is useful in online marketing not only because of its efficiency but also because of its cost-effectiveness. It can even be done without actually spending any dime. Using “hooks” is very common in spreading viral emails. These hooks are incentives or motivational lure that will keep people forwarding the information. These can include interactive games, jokes, quizzes, compatibility tests, and horoscopes. The hooks can be just about anything that can attract the interest and attention of potential customers. Sometimes that only purpose of viral marketing using Tell a Friend Software is merely to create product awareness.

Social networking sites such as Facebook.com, Hi5.com, Multiply.com, and Friendster.com were the ones that pioneered the use of Tell a Friend Software in online marketing campaign. The concept is really simple but requires sophisticated programs. These programs were formerly expensive but are now available at very affordable price. A viral software program can be embedded in a website to automate the referral system. It is capable of extracting email addresses and also capable of generating and sending customized invitations.

Check out Viralinviter.com, the hottest Tell a Friend Software available.