Simple, but proven Web 2.0 strategies for your Home Internet Based Business Opportunity

Apr.04, 2009 in Internet

With the ever growing popularity of social media, internet marketers now have a massive tool box to grow their internet marketing business. These sites allow webmasters to reach a lot of people on the internet in a very efficient manner. Web 2.0 platforms now include blogs, video and audio multimedia like podcasts, social bookmarking and tagging sites. This post will outline a strategy to attract multiple visitors for your internet home business opportunity. The following Web 2.0 sites will be used:

video.yahoo.com
Squidoo.com
Technorati.com
Google Notebook
Blogger.com
MyBlogLog

Although we will only review the above social media platforms, keep in mind that there are thousands of Web 2.0 sites. It is strongly recommended that as you use this strategy to promote additional sites, change which sites you use and even add more.

One of the biggest challenges with this Social Media strategy is the time it takes to create accounts at each of the platforms. This initialization phase is critical because each account you create must appear to be valid and authentic. Remember, you’re trying to establish expertise while you promote your websites. You shouldn’t spam. This process takes time, but it works. As you promote your sites, you’ll find that it gets easier as you learn to navigate each Web 2.0 platform.

The strategy with Web 2.0 is to market your internet marketing business within the niche specific social community. Be careful not to spam these sites, otherwise your efforts will be wasted. If you can become an accepted member of the “social network” then as you build your reputation, you may be considered an expert, which helps you grow your home internet based business opportunity.

To effectively make this strategy work, you’ll need some quality pages on your website or blog that you will promote. I recommend the following 3 quality pages.

1) - “Link Bait” Page - this is a unique page on your website that should be a great resource for visitors. The content of this link bait page is informative and reinforces your site’s expertise. The link bait page should help to initially drive traffic to your internet marketing business. Promote one of the keywords identified in your market research.
2) Index Page – very important to promote a high traffic “Power Keyword” phrase that you identified in your niche research.
3) PreSales or Sales Page(s) – These pages will contain your second, third and fourth level keywords. You may have heard of these keywords being referred to as “long tail.” If you’ve done your promotion the correct way, people who land on this page will be buyers.

Once you have posted these 3 pages, promote them using the following Web 2.0 strategy.

First, you’ll have to develop new articles to submit on these Social Media platforms for your target market. Your social media marketing plan must include quality content throughout the network of sites to which you post. I recommend developing at least 10 unique 400+ word articles. Much like SEO for your blog or website, you should optimize your site for social media. Remember that these Web 2.0 sites are crawled frequently by search engines. There’s a good chance your content on these pages will be initially be visited more often than the blog or website that you’re promoting. As you develop your unique content, always include links and RSS to your website. In some steps you will include links and RSS to some of the social media sites with which you have previously submitted content. Instead of simply promoting your home, main or index page, you should promote three different pages on your site and you should also promote your video on YouTube and your Squiddo pages. The reason you want to promote
these Web 2.0 sites, in addition to your website, is that these sites see more traffic and it may be easier to rank on one of the search engines for a target keyword.

Create A Short Video to promote your Link Bait Page and post it on video.yahoo.com. This video that relates or reviews the content of your link bait page. Keep the video to 2 – 3 minutes. Video sites are highly visited. People use video sites as “how to” sites. A short video can give viewers a quick “taste” of the resources available on your website. Your video could be a slide show where you speak of about main points on your resource page. Just remember, don’t make your video too long.

With all the written content you submit, make certain that you have the correct links. Also, it’s smart to ensure you include your links in the top portion of the content, before the fold. This ensures that when visitors look at your page with their browser and before they scroll down at all, the most important content, including the links that they see are above the fold.

Create A New Account At Squidoo.com - add different modules to your lens. Take your time when you build your lense. You’ll see that you can break up your content and really make it unique. You can even add video from one of the sites above where your video is hosted. Include on the Squidoo page the RSS feed from either your gather.com or hubpages page (discussed below) using the RSS module

Create a Blog At Blogger.com - make a couple of unique posts with a keyword link to your link bait page. Also include RSS from your website to ensure more quality content. If you have internet home business opportunity (seo web services), you can easily add more content.

Create An Account At MyBlogLog - If the site you are promoting is your own blog then you can submit it here. If not, then submit your Blogger.com, Wordpress.com and Yahoo blogs. I recommend you include the MyBlogLog code on your blog to allow for others who are familiar with this service to further explore the blogs you submit to this service. As with other social media sites and platforms, you’re trying to establish your expertise within a niche. If your content is good, your network or list will be curious to explore and recommend to others the links on your blogs.

Claim Your blog home page At Technorati.com - You should also claim your Blogger.com, WordPress.com blogs plus, promote your squiddo lense and hubpages post. This helps generate traffic to any of the sites where you are promoting yourself.

Create An Account With Google Notebook - Do NOT use your main Google account when you set up this account. Instead, create a new account. You’ll want to submit a full version of your content. I also recommend that you include an image of the product or niche you are promoting.

You can further increase your website traffic and enhance your home internet based business opportunity by submitting links to many more Web 2.0 sites like Ma.gnolia, Bibsonomy and Del.icio.us. In order to offer your visitors outstanding resources, add RSS from other niche specific resources like Business Week, Travelocity or a healthy and fitness website. Of course, which RSS you include depends on your niche.

Though it takes some work, Web 2.0 sites are a great way to “kick start” your home internet based business opportunity. In order for your plan to really work, you must make a sincere effort to interact with your network. Social media is like a co-op. You’ll get what you put in to it and possibly more if you’re content and interaction are strong.

You can click the link to get more helpful strategies to grow your internet home business opportunity.