5 Traffic Building Principles Based On Traffic Secrets

Oct.05, 2008 in Internet

This article is based on the traffic secrets 2 course by John Reece. The first of the traffic building techniques John advocates is competitive research. He states that the web is the best research tool ever invented. With a few simple searches you can find out what your competitors are selling, how they’re marketing their products and services, the amount they’re charging, where they’re advertising, what their main keywords are, who ranks in the first page for these keywords etc etc

The incredible amount of research you can do feeds into the next on of John’s traffic building techniques called piggy backing. This is simply using the detailed competitive analysis to find the best products and services, how they’re being marketed and where they’re getting their traffic from. The idea being you can simply copy what they’re doing and save yourself the expnse of messing around with traffic building techniques that aren’t going to work.

The next one of John’s traffic building principles is the good old 80/20 rule. This is no big deal as every entrepreneur advocates this rule, however, there’s literally thousands of ways to generate traffic and its so easy to get suckered into something that will waste your time and energy. john reeces traffic secrets is great because it shows you how to research and piggy back the 80/20 traffic building techniques that apply to your industry.

The next of John’s traffic building techniques is to implement some of these 80/20 traffic building techniques and analyse the results. John’s experience is that its far easier to improve on one of the traffic building techniques that is working than to try something new and unproven.

The final traffic building principle is all about building friendships. In the last few years, the web has developed into a much more social place and John feels that building friendships and giving your visitors a variety of ways of communicating and interacting with you will become more and more important.